Deutsche Version weiter unten, hier klicken. When I started researching Effem, I followed the railway wagons. But the more I learnt about the company, the more I realised that I needed to understand what stood behind those loads: the products, the people buying them and the business supplying them. Why did one manufacturer need so many brands? How did owners’ expectations and shopping habits change what it sold? Why produce different foods in different factories? And how could a growing pet-food business eventually generate less railway traffic? Those questions lead from the factory gate to supermarket shelves, household budgets and a … Continue reading Mars and the Pet-Food Business: How It Works and What Makes It Difficult (Part 1)